Adwords
A huge number of people use the internet to search for Bed & breakfast accommodation. Imagine if your establishments' website always appeared on that all important first page of search results. This would bring you a steady stream of visitors to your website, and that leads to bookings.

We are experienced in the use of Google Adwords, and for a very competitive fee, can set up your very own Adwords account. This includes researching of suitable search keywords and phrases, creation of your Adwords advertisement and set-up and launch of your keyword targetted Adwords campaign.

Google Adwords works like this. By choosing a range of keywords that potential customers will use to look for Bed and Breakfast places in your area, we cause an advertisement to appear in the 'sponsored links' results of Googles' search page.

For example, we may use the phrase 'bed and breakfast in durham' or 'durham bed and breakfast', We can set up the campaign to ensure that this search will generate the link to our customers website, who has an establishment in Durham or the surrounding area. The link will appear at or near the very top of page 1 of Googles' results.

Google charge a fee for Adwords. Your ad can be displayed any number of times a day without cost. You only pay 'per click'. When a potential customer visits your website from finding you via a Google search, you pay for that visitor. Typical costs are around 20p per visitor. The great advantage of Google Adwords is that it brings qualified visitors to your site, people who are actively looking for Bed & Breakfast accomodation in your area.

You can chose how much you want to spend per month for your clicks. For example you may want to set a spend limit of £30 per month. This can be adjusted at any moment, you are not tied into a budget, it can be changed with immediate effect. No portion of this cost comes to us. It represents Googles' PPC fees.

Adwords will not send thousands of random and uninterested visitors to your site. Our experience enables us to create a well targetted campaign that brings you a steady stream of relevant visitors who want to browse your site because they are seeking good accommodation in your area. Present them a great quality, informative website built by us, and you have the best possible chance of turning these targetted visitors into paying customers who may return time and again, as well as tell their friends about your establishment.

We can offer you this service for a set-up cost of just £65. This includes an evaluation of your campaign after it has run for 60 days, to check that the campaign is being effective in bringing you website visitors. All you need to do after set-up is make the payments via secure online account to Google for the visitor clicks you get. And if you want to get involved in using the campaign tools yourself, we can offer one to one tuition via telephone for an extra charge.